Zoom mainly makes money through paid subscription plans offered to small and large businesses. Some of their other income sources include hardware sales, advertising and investing in other startups.
Zoom is one of the most used virtual communication platforms in the world. They offer several subscription plans to suit the needs and wallets of different businesses.
If you are wondering how Zoom makes money, look no further. We will discuss the different revenue sources used by Zoom to make a profit.
Although most of us know Zoom is a video conferencing tool, it actually offers a wide range of services. Here is a quick overview of the primary services offered by Zoom:
The primary service offered by Zoom is video conferencing. This service can be used for online meetings, webinars, live training, etc.
The free plan offered by Zoom allows users to host up to 100 participants. However, the 40-minute time limit makes it unsuitable for most business meetings.
Paid plans can host meetings with up to 1000 participants. Advanced plans are also available, which can be used for hosting large webinars for an extended period.
Zoom Phone is a cloud-based business phone service. The app works from both PCs and mobile devices, allowing users to make and receive phones, share content, and participate in video meetings with ease.
Zoom Phone also includes other advanced features like call routing, voicemail, automated attendants, call personas, etc. There are also different packages to choose from, depending on your requirement.
If you are looking to host large events or webinars, Zoom also offers a platform for doing so. Although it may seem the same as Zoom Meeting, you have more control over your event, with features like event management tools, registration and marketing options, etc.
Zoom Rooms is a software-based room system that combines audio conferencing, wireless screen sharing, and video conferencing into one package. The feature-rich can be used to make presentations and share content in conferences, boardrooms, classrooms and other spaces.
Zoom United is the cutting-edge communications platform that enables you to perform meetings, calls, and video calls with your team members worldwide. It is equipped with various features like unlimited calling, audio distribution, cloud storage, etc.
Zoom primarily uses a subscription-based revenue model. This means that they make most of their money from the paid plans offered to businesses of all sizes. However, Zoom also generates revenue from hardware sales, advertising and investing in other startups.
Zoom is a freemium model, which means users can access basic features for free. However, if you need advanced features like meeting scheduling and branding, you will have to subscribe to one of the paid plans offered by Zoom.
Zoom is estimated to be worth around $10.46 billion at the time of writing, as per GoBankingRates. This valuation has been driven by many factors, including the company’s strong market position, innovative products and services, and impressive revenue growth over the past few years.
Zoom was founded in 2011 and quickly became one of the most popular video conferencing platforms. With its easy-to-use interface, powerful features, and affordable pricing plans, Zoom has attracted millions of users from both small businesses and large enterprises.
Finally, the recent pandemic has resulted in a massive increase in demand for Zoom’s products and services, as people are now working from home and looking for ways to stay connected with their colleagues. This has led to a significant increase in the company’s revenue and valuation.
In the 2022 fiscal year, Zoom managed to make a $1.38 billion profit, up from $623 million in the 2019 fiscal year. With this impressive growth, it is clear that Zoom is poised for continued success in the future and has a lot to offer businesses of all sizes.
Zoom was able to solve some problems that were common in the video conferencing industry before they entered the market. For example, the free plan offered by Zoom allows users to host meetings with up to 100 participants, which was unheard of until then.
Moreover, their paid plans were less costly than those offered by their competitors, allowing them to gain a competitive advantage. They also introduced some advanced features that were not available on other platforms.
While Zoom faces competition from other communication platforms like Skype and Webex, they continue to dominate the market due to their advanced features and affordable pricing plans.
Overall, Zoom has been able to carve out a solid niche for itself in an already-crowded market. They offer a variety of features that are attractive to businesses of all sizes. This, coupled with their affordable pricing plans, has allowed them to become the market leader in video conferencing.
As we discussed above, Zoom mainly earns revenue from three sources, subscription plans, hardware sales, and advertising. However, most of their revenue comes from the subscription plans that they offer to businesses.
We hope this article helped you understand how Zoom makes money. If you have any further questions, please feel free to ask in the comments section below.